Why does 100% Natural Skincare actually matter?

🌿 You may have wondered: Why do 100% Natural & Organic Ingredients in your skincare actually matter?

Simply put:
✅ Skin = An organ
✅ Organs = Lots of cells
❌ Cells cannot use nor recognize synthetic chemicals & additives
⚠️ Cells can't recognize foreign substances = Inflammation
✅ Cells need nutrients to function
💡 Cells recognize vitamins, fatty acids, and minerals = Cells use them to improve their function.

🚨 Conventional Skincare is typically loaded with:
Synthetic emulsifiers 🧪
Thickeners 🚫
Stabilizers ❌
Preservatives 🧴
Fragrances 🌸 (often synthetic)
Phthalates, parabens, and who knows what else 😬

🤔 A human 100 years ago wouldn’t have encountered any of these synthetic chemicals—let alone willingly put them on their skin. (Think about that for a second.)

💭 As an autoimmune disease patient & a college student studying Biology & Behavioral Sciences, I know a thing or two, because I’ve seen a thing or two.

💡 Big skincare actively works to confuse the public, creating stories that tout the benefits of their synthetic ingredients. They’re very good at crafting convincing narratives to make you question your innate understanding of what’s good for your body.

🌱 At Emazing Earth, we want to give you the information and let you decide:

🧴 Do you want real skincare, or synthetic skincare?